of quality restaurants, shops and boutiques. We CAN make a difference: Page 2, additional information The area of greatest growth in the retail market is in the area of Internet buying, new mega-million dollar malls, large wholesalers and supermarkets. Mega-Million Dollar Malls have highly developed almost computer ran franchised stores and restaurants with their own National Advertising campaigns. Currently, market share is with these giant corporations. The Network's marketing strategy is to enhance, promote and support the fact that our District, Restaurants and Shops are superior with personal service. We have evaluated: Saratoga Village, Saratoga, California Los Altos, California Pleasanton, California Weaverville, California Ashland, Oregon Jacksonville, Oregon Florence, Oregon (Bay Street area) Old Colorado District, Colorado Springs Estes Park, Colorado and others Our Target Consumer: Has discretionary Money and time Perhaps visits one restaurant or shop in the District, but who currently spends their discretionary money elsewhere. Sees the District as a place for special events but not casual visits People who visit the District, and pick a restaurant almost by chance, then does not return to the District for months. We have a comprehensive plan to intensify and accelerate our innovative marketing activities, product development, services expansion and customer service. We will advertise and promote the District as a great place to visit, shop and dine. We do our own computer work and printing. Because of the special market characteristics of different areas (Upscale, quaint, almost village atmosphere), our sales strategy includes offering whatever it takes to get profit dollars into the District! We are very flexible. The Plan can be tailored to normally quiet times of the week or year. We have “Fly – Stay – Shop – Dine” products. Three-Day packages where the customer doesn't need a car. "Private Pilot" Packages. Tours of historic areas and buildings options. The condition of the industry today is such that most Chambers of Commerce can not give a special District the attention it needs and deserves. Or the focus is on the center of town and not the smaller shopping areas. We are available as a Consultant to a Chamber or Association that wants to 'spin things up a bit!' Our operation will be producing more attention to this District then ever before, and can continue operations as long as productive. The ability to ‘walk the talk’ is unique to this product, and our research indicates its performance is superior to anything else available. The Network is focused on an area that a visitor can walk around; as little as 6 to 8 square blocks. Usually there will be at least three quality restaurants and many shops and boutiques. Marketing Plan Our distribution channels will include advertising, awareness, friendship, events, relationships, support of government and product. Filling the need for focus and representation. Bringing customers to the District, our principal service consists of innovative marketing. Get every business in the City limits to support and contribute to the Districts success, even those businesses in the District that are not members of Chamber or Association. We are very experienced in working with City government. Overall our potential service line is without limit. We will develop custom and inexpensive advertising campaigns built around special offers beginning with a "who we are" statement and supporting it with ads and press releases that reinforce this message. Additionally, we will develop a consistent reach and frequency throughout the year. In addition to standard advertising practices, we will gain considerable recognition through "walking the talk"… visiting business and asking them what they need and want. Products: Dining: A plan to bring new customers to the District for an innovative dining and tour experience, our backbone and initial flagship. Most restaurants and many other District businesses will be involved and share in this plans success. Membership and advertising The next phase will be initiating the Membership Drive. Of course Membership of businesses in the District but also MANY other sources! This funding is the key to the Network and its programs. This will establish the Network as representative of the District and environment. There is an inexpensive 90 Day “Opt-Out” Plan. There is a Sunday special event component Our daytime draw to the District and advertising cornerstone to the Network. OUR multi-business Mixers. Retail Space Opportunities This is real exciting and being asked for by small business! We will solicit information on all available space, both rental and sales. The District Web Site will become the primary place of contact to owners, tenants, and business for the District!
Development of other products is in progress and future products are planned, even innovative Parking Plans and allowances. We are very experienced in working with local government.. We can introduce products including “District” clothing, logo drink ware, souvenirs and other products if not already in place. updated: July 14, 2011 All rights reserved James Huber 2007, 2008, 2009, 2010, 2011 |
Huber Business Group
| Special and Historic Shopping Districts |
People bring money to events
or return later to visit your
store or purchase something
they saw.
or return later to visit your
store or purchase something
they saw.
Shopping District Network Presented by James ( Jim ) Huber
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